Good old Freud was on to something

It was Freud (check me out), who came up with the concept of sublimination as a defense mechanism. Defense mechanisms are tools we use to deflect people seeing our issues/feelings or even to hide those issues/feelings from ourselves.
Being Freud he believed that sublimination was a result of deep instinctual sexual drives, and because these sexual drives were socially unacceptable, individuals would use sublimination to channel these sexual urges into succeeding in other more socially acceptable areas, maybe science or the arts, anything to distract from what was truly going on. So basically, you have a feeling that you don’t want to share or feel that its unacceptable, so instead you take up a new sport for example and put all that pent up frustration/desire/anger into that.
Now I like Freud but the man was pretty obsessed with sex, however when it comes to sublimination and subliminal messages I reckon we can apply freud theory to the alcohol advertisers of today.

Beware of the Ad man/woman

Advertising relies heavily on psychology, and finding out what makes people tick, from placement of products on  supermarket shelves, to super expensive adverts suggesting the perfect life of only you buy their product.

Let’s apply this to alcohol, we know its causes millions of pounds worth of damage each year, we know at the weekends in the UK the NHS and emergency services are under incredible strain from individuals being drunk. We know that alcohol is addictive and is a known carcogen. We know worldwide over 3 million deaths are as a direct result of drinking alcohol and is responsible for over 5% of the global burden of disease.


YET!


It is freely available and in many cultures actively encouraged.
Want fun? Add alcohol
Want to commiserate? Add alcohol
Want to be glamorous? Add alcohol

But if you get addicted and lose everything you are weak.

Alcohol advertising is everywhere, from daft signs that get displayed in houses and bars across the world to make us feel better about consuming a carcogenic poison to million pound beer adverts at sporting events.

I wonder what the signs would read if we were honest about alcohol?

Would we advertise class A drugs in the same way? ‘Want to chill out after a tough day a work’? Do some heroin or instead of wine Wednesday, let’s have crystal meth Tuesday. It wouldn’t happen. OK ok, I know these are illegal drugs, but a certain report by Professor Nutt, established alcohol as the most harmful from all the drugs they investigated, and part of its danger is becsue it is widely available and totally accepted by society.

Often advertising is seen as harmless, we don’t  think about it too much, but you can bet your backside, someone somewhere is being paid a bundle to think about it and how best to get into the potential customers subconscious.

Putting posion in pretty packages doesn’t make it any safer

Freud was right, and advertisers use subliminal messages to dress alcohol up, putting poison in pretty packages and use it as a distraction from the dark truth. 

The sober movement is gaining momentum but there is a long way to go, we sober warriors need to keep pushing back against the tide. We are regularly being sold a lie and this one is quite literally poison.

Till next time

Vicki xx

Soberversary time!

The 2nd of September 2020 marks my 3rd year alcohol free!

Three years alcohol free
The start of my sober journey

Celebrations

This year I will be celebrating with a trip to the dentist! Not what you might consider a traditional sober celebration but it actually marks some growth in my sobriety. I have needed for some time to face up to the fact I need some serious dental work doing, being afraid of dentists and not having much faith in my usual dentist, this is not an easy thing for me to do. So I have finally taken the bull by the horns so to speak, and seen a decent dentist and am starting the process.

And that my sober friends is growth!

Not all my soberversaries have been quite so mundane, for my 100 day soberversary I cried like a baby and treated myself to a necklace which I wear almost daily.

My 1 year soberversary was marked with a spa day, afternoon tea and more tears

My 2 year soberversary was celebrated on a boat floating round the Turkish coast, with 2 of my daughters. My kids did me a picture with a little note saying congratulations mum, we are proud of you,,,,,,,,more tears (I’m sensing a theme here)

I’m not planning on any tears tomorrow but with a visit to the dentist there is a high probability.

What I have learnt in sobriety

1/ Not everyday is a good day, but it sure as shit beats being locked in a destructive drinking cycle.

2/ You don’t realise how much hangovers impact you until you stop having them.

3/ There are thousands of people struggling with problem drinking, you are definitely not alone.

4/ People who get sober are amongst the nicest I’ve ever come across, because we understand the struggle.

5/ If you want something you have to make it happen! I spent years watching other people live their lives, pissed off that I had been dealt a poor hand, when in reality I was the only person holding me back.

6/Sobriety is opportunity, it is often spoken in sober circles that sobriety delivers everything alcohol promised and it’s true! I get to live my life now on my terms.

7/ Being sober isn’t always easy especially in the beginning but, it really is worth it, I regretted drinking every morning, yet every night I jumped back on that hamster wheel, I have never, not once, regretted sobriety.

8/ Sobriety offends some people, this hurt a lot when I first experienced it, but after talking it through with my sober buddies, I realised their reaction to me not drinking, said way more about them, than it ever did me.

9/ Sobriety really is up to us, imagine your drinking is a high speed train, constantly gathering momentum, you can see these speeds are dangerous and its going to end in disaster. You can choose when you disembark from that train, at any point you can press the emergency stop, and say enough is enough. But it is up to you where you draw the line, there doesn’t have to be a rock bottom.

10/ Underneath all the drinking there is a version of you who has been waiting to show you what life can be like.

It has been an amazing journey so far and long my it continue. It hasn’t always been easy and my biggest piece of advice is don’t do it alone, connect with fellow sober warriors, attend AA, get a counsellor, a sober facilitator, or rehab. Keep trying, find out which approach suits you and remember sobriety is always worth it 💜

Till next time

Vicki xx